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Scrum Marketing: Applying Agile Methodologies to Marketing: Your Essential First Booklet about Implementing Agile/Scrum in Marketing Organi
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Agile and Scrum are currently the biggest buzz words in business today. It’s predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You’ll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. I wrote this booklet for those investigating the value of Agile and Scrum and their potential application in non-engineering work environments, particularly in marketing. If you are in marketing, operations, or another area that isn’t software development, this booklet is the right place for you to start. I’ll explain the philosophy. I’ll describe the methodology and how to implement it with marketers. I’ll even identify some possible difficulties and ways to mitigate the risks and problems. After reading through the limited pages of this booklet, you’ll know what all this stuff is about and if it’s worthy of further investigation for your company or group. If you decide not to continue, I can feel good about saving you time and money. If you opt to get into Agile and Scrum, then this will provide you with the foundation you need. This is not intended to give you all the information you need to scrumify your organization, but it’s a great starting point. I limited the size of this publication and its price to make it as accessible as possible. Before you spend $24.95 on a 300 page book or $1,200 on a class that may not give you the information you really need, slap down a few bucks to get a handle on what it’s really all about.
- Sales Rank: #448114 in Books
- Published on: 2014-06-14
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .23" w x 5.50" l, .28 pounds
- Binding: Paperback
- 100 pages
About the Author
James Wright is the principal consultant at Go Time Agile LLC. He has an extensive experience in product management, strategy creation, business development, and new product development. He has worked at large and small public companies, small and mid-sized private companies, and as an independent consultant. He has led product management, marketing, business development, sales, engineering, and operations departments. James has worked in several industries including computer software, hardware, networking, internet, consumer products, test and measurement, and alternative energy. He has been a featured speaker at industry conferences and technical seminars in the US, Europe and Asia. James is a Certified Scrum Master and the Creator of Scalable Adaptive Scrum.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A good easy to understand way of learning about scrum!
By Fred Rastgar
I have managed engineering and marketing organizations so I was curious how this methodology could be taken out of one arena into another and produce benefits worth the effort. This book does a good job at explaining how to do it. In this day and age of lengthy books, I found it refreshing that this book simplified the process of explaining the benefits of scrum in a simple and easy to understand manner. I also liked how I could get through the book in less than an hour.
I will definitely take the key learnings from the book as part of a toolkit that I will use with my clients.
1 of 1 people found the following review helpful.
Good intro for marketing teams.
By Amazon Customer
This book seems to have the correct level of detail to get a marketing team headed in the right direction for scrum.
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